Skechers has been declared women’s brand of the year at the Drapers Footwear Awards. The brand stood out from the competition as it drives growth through constant innovation and consistent marketing. This is the third time Skechers has been recognized by Drapers. The Drapers Footwear Awards acknowledge outstanding performance and innovation among retailers, brands and individuals.

Skechers has always been a strong and in-demand brand for women. Skechers started as a men's brand and now offers shoes for women and children. It also has men’s and women’s street wear. The men's collection has trainers, sandals, boots and shoes for every occasion, whether one is out playing sports, walking or needs some casual shoes with style. The brand is known for stylish footwear that doesn't compromise on comfort. The UK is the brand’s largest market in Europe and continues to grow year on year. Skechers offers two distinct footwear categories: lifestyle with comfort-focused, trend-right product for men, women and children, and Skechers Performance for elite athletes and sports enthusiasts. Celebrity product endorsees for Skechers' collections include actress Kelly Brook, multi-award winning singer Camila Cabello, boxing great Sugar Ray Leonard, and baseball slugger David Big Papi Ortiz.