Adidas and Beyoncé have ended their collaboration in apparel and footwear, as reported by The Hollywood Reporter.

The reason for the split was cited as "major creative differences" between the parties. Beyoncé plans to take back control of her brand and pursue her own creative path.

Beyoncé's Ivy Park streetwear collaboration with Adidas, launched in 2018, suffered a significant drop in sales in 2022. Despite the company projecting $250 million in sales, it only made $40 million, a decline of 50%. In contrast, Ivy Park sales were $93 million in 2021. Beyoncé had creative control over the partnership and received approximately $20 million annually for it. The contract was set to expire in 2023.

Beyoncé debuted her Ivy Park clothing line in 2016 and acquired full ownership in 2018. In 2019, she partnered with Adidas on a gender-neutral Ivy Park clothing line, which included the first Ivy Park footwear release, as well as athletic wear.

Adidas released another collection, "Ivytopia," in July, which aimed to represent the emergence from isolation due to the pandemic. The collection featured inclusive and gender-neutral sizing in fashion styles, performance gear, shoes, and accessories. The prices ranged from $30 to $200, and it included a revamped version of Adidas' iconic Stan Smith sneaker. However, according to The Wall Street Journal, about half of the produced Ivy Park merchandise went unsold.

In January, Beyoncé previewed her latest Adidas x Ivy Park collaboration, Park Trail, in Dubai.