The global sportswear market is forecasted to reach a value of $837 billion by 2035, growing at a 7.6 per cent CAGR from 2024, according to Stratilligence Growth Consultant.
This significant market growth is being primarily fueled by rising global health consciousness and increased participation in fitness activities. Several major trends are driving this trajectory, including the dominance of athleisure, as sports-inspired clothing for casual and performance use continues to widen the customer base beyond athletes. The influence of e-commerce is also key, with brands leveraging online sales, influencer marketing, and personalized advertising to reach consumers globally, making online purchases increasingly popular.
Furthermore, a strong focus on sustainability is shaping product offerings; major brands are responding to consumer demand for ethically made clothing by using recycled materials and low-impact manufacturing, exemplified by Puma's goal of making nine out of ten products from certified materials and India's Rudra Ecovation's zero-waste initiative. Finally, continuous technological fabric innovation, such as moisture-wicking and anti-odor materials, ensures the market remains highly dynamic and competitive.
The Stratilligence report provide a detailed competitive analysis of major players, including Nike, Adidas, Puma, Lululemon, and Under Armour, and breaks down segments by Product (Footwear, Apparel) and Distribution Channel (Online, Offline).
Regionally, the market is characterized by distinct trends: Europe maintains a crucial role with a strong emphasis on sustainability and eco-friendly practices in countries like the UK and Germany. The Asia-Pacific (APAC) region is expected to see rapid growth, driven by urbanization, rising disposable incomes, and large populations in countries like China and India. Meanwhile, the North American market is sustained by its strong culture of athletic participation and health and wellness, ensuring steady demand for high-performance sportswear.
