Rupa and Company’s net profit for the first quarter dropped 10 per cent. Revenue rose three per cent. Ebitda was up two per cent.

Rupa, one of the largest knitwear brands in India, produces inner wear, casual wear, thermal wear, and sleepwear for men, women, and children. The company will be expanding its product portfolio especially in the women’s category and will be entering the women’s lingerie segment later this year. It is also looking at leveraging its brand equity by entering the children’s innerwear segment and has launched the Kidline brand. The company has its presence in the infant wear segment through its brand Bumchum Tots. It expects a ten per cent growth in turnover in 2019-20.

Rupa has over 18 brands and 8000 stock keeping units. In the innerwear industry, the company is a leader, having a distribution network across India. It has a pan-India presence with a large distribution network consisting of four central warehouses, six EBOs, 20 branches, 1000 dealers and more than 1,18,000 retailers. It is also looking at enhancing availability through presence in e-commerce, multi-brand outlets and large format retail stores. The company is also looking forward to open Rupa EBOs through the franchise route across India and expand its retail footprint.