Fashion Box, the parent company of Replay, records 21 per cent jump in ebitda. Based in Italy, Fashion Box is the parent company of denim brand Replay. Exports account for 85 per cent of the company’s sales. The positive results in 2018 are the reward of a long-term strategy based on constant attention paid to the quality of the products and the company’s ability to generate a steady stream of innovative projects. This goes hand in hand with an effective distribution strategy, implemented directly and through carefully selected partners. Fashion Box will be aiming especially at the development of new markets, together with the strengthening of the existing ones in order to continue an organic and healthy growth.

International expansion will remain a key focus for business in 2019. Five new Replay stores opened in Brazil in 2018 and two launched in Colombia. Further five stores are planned for Colombia by 2022. An expansion of the wholesale business is planned in Eastern Europe. Eight mono-brand stores will open by 2021 across Bosnia and Herzegovina, Serbia, Kosovo, Macedonia, Montenegro and Romania. Last year, Fashion Box forged a partnership with Reliance Brands to distribute Replay in India. Two flagship stores are planned for this year, in Mumbai and Delhi.