Reebok and Adidas have jointly launched a sneaker called Instapump Fury Boost, the shoe merges Adidas’ technology Boost with Reebok’s silhouette Instapump Fury.

Boost is a cushioning technology from Adidas. It uses a material called thermoplastic polyurethane that compresses under pressure for better shock absorption and instantly bounces back to its original shape. Adidas originally introduced Boost in 2013. Reebok first launched the Instapump Fury sneaker in 1994. At the time, the sleek sandal-like design stretched over a thin GraphLite shard that bridged a gaping split sole unit. The Instapump Fury pushed the limits of what was possible in the world of athletic footwear and became a cult classic lifestyle favorite. There was no other athletic shoe like it. Now it is being rereleased with the Boost technology from Adidas and other minor changes and upgrades. The Instapump Fury Boost will be released across three packs that salute the heritage of the Fury and Boost concepts.

Reebok and Adidas are under the same umbrella but their products stayed entirely separate from one another — until now. Most footwear brands stand alone as powerful pillars and paradigms of product. As the sneaker industry shifts, evolves, and changes, two major brands are joining forces for the first time ever.