 Festival of Fashion, Pure London, in partnership with its trends partner Unique Style Platform, has revealed a snapshot of next season’s future trends in preparation for bringing them to life at the show taking place from 9th – 11th February at Olympia London. Based on intelligence provided by Unique Style Platform, visitors to Pure London will be presented with the key trends for the AW20/21 buying season during regular daily trend presentations and via catwalk shows on the Pure London Runway Stage.
Festival of Fashion, Pure London, in partnership with its trends partner Unique Style Platform, has revealed a snapshot of next season’s future trends in preparation for bringing them to life at the show taking place from 9th – 11th February at Olympia London. Based on intelligence provided by Unique Style Platform, visitors to Pure London will be presented with the key trends for the AW20/21 buying season during regular daily trend presentations and via catwalk shows on the Pure London Runway Stage.
The collections include HIBERNATE, ATTUNE, OPULENCE and NU-TECH.
Offering over 1,300 of the latest collections across the entire industry, visitors to Pure London and Pure Origin from the 9th – 11th February 2020 can explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK offering this unique experience.

















