Festival of Fashion Pure London and the international home for fabric and garment sourcing Pure Origin have launched their AW20/21 campaign and over-arching manifesto called Nomad for 2020.
Gloria Sandrucci, Event Director at Pure London and Pure Origin mentions: “At Pure London and Pure Origin we continue to strive to inspire, innovate and connect at the forefront of an evolving global industry. We also have the mindset to make real changes that last, continue to advocate better practice in the fashion industry, and help deliver a better world for future generations. The Nomad manifesto encompasses this ethos for the future by placing the spotlight on the importance of boundary-less connections and genuine communication. I adore the bold and vibrant new AW20/21 visual campaign, which will run across all of our visuals and I can’t wait to see it come to life on-site at the show as a backdrop to the stunning AW20/21 collections within Pure London and beyond under Pure Origin’s roof.” This year, the Festival of Fashion will open new doors for communication and collaboration amidst a political world full of contention. Free from physical and metaphorical confines, the show will offer a space for connection; for expression; for inspiration.
Pure London is made of carefully curate sectors, encompassing everything from ethical fashion and ready to wear collections and Pure Origin is the new international home of supply chain and manufacture. We bring premium players through the doors of Olympia London each season, from the most iconic brands to the newest faces out there. We are Pure London and Pure Origin, and this is our story.
Alongside over 700 brands offering womenswear, menswear, footwear and accessories, young fashion, kidswear in Bubble at Pure London, and ethical fashion in Pure Conscious, the February edition will present an inspiring and educational content programmer, keynote speakers and trend-led catwalk shows. Pure Origin provides access to 7 curated sectors across supply and manufacturing. Together with Pure London, guests can explore the full fashion supply chain under one roof creating the only fashion trade show in the UK that offers this unique experience.
