German sportswear brand Puma is committed to reducing emissions from owned and operated facilities. The company will also aim at reducing its emissions coming from purchased goods and services.

Global warming is happening at a faster pace than previously anticipated. The fashion industry has a significant impact on the environment but rapid growth in global apparel and footwear production shows no signs of slowing. Companies like Puma are pursuing comprehensive strategies to decarbonise and do their part to prevent catastrophic climate change.

Globally there has been a huge momentum for the brand, which is making strong progress in the sports performance and sport style categories. Puma’s success comes against the backdrop of the athleisure trend that has gripped the sportswear market. While other companies flaunt performance and technology, Puma focuses on style that makes its products attractive to the casual dresser. Puma is looking at India as a key market of focus for growth and will be making big investments in the country to maintain its leadership position in the Indian sportswear market. Last year, Puma opened 30 more stores and the expansion would continue this year too. Puma currently has 365 stores in 125 cities across India.