José Luis Martínez de Larramendi, current head of Primark in the American market will lead the expansion in the new markets. He will also be in charge of the US. Primark signed him in 2009 to lead the chain’s growth in the Portuguese and Spanish market. Larramendi has more than 20 years of experience in the fashion business. The executive began his career at C&A, where he worked for 10 years and held positions such as commercial and human resources management in Spain and Portugal.
After five years in the Spanish subsidiary, Primark entrusted him with a new leap forward: landing in the American market, where the company opened its first store in Boston in 2015. At the end of the last fiscal year, ended on September 15 2018, Primark operated with nine stores in the country.
Martínez de Larramendi will be in charge of running the arrival of the group in a new market, Eastern Europe. Primark has opened in Slovenia this year, its 12th global market, with a store in Ljubljana. Before the end of the year, the company also plans to open its first store in Poland, that will be located in the Galeria Mtociny shopping center in Warsaw, and by 2020 it will arrive in the Czech Republic with an opening in Prague.
