View Premium Selection Munich took place July 15 to 16. This year the show was at a new avenue. The event showcased Autumn/Winter 2015-16 fabrics, denim and sportswear and accessories. There was 83 per cent increase in visitor turnout. The portfolio was extended to 300 collections.
This fair is the official kick-off to the season in the European trade fair calendar. Designed as a preview textile fair concept, View offers the international apparel industry at this early point in time a unique and inspiring selection of ranges. It attracted numerous buyers and designers working for renowned and global brands. For the first time the extended denim and sportswear segment also brought well-established producers to the show. <br/>
Exhibitors present themselves in a high-end setting and serve key accounts from the German-speaking region and neighboring European states at one and the same place. Interacting with their customers, they obtain key feedback, which they can incorporate into the final development of their fabric collections over the ensuing few weeks.
The next View Premium Selection will showcase Spring/Summer 2016 trends and will be held on December 9-10, 2014.