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Premiere Vision Live to be held next April in Shanghai

The next edition of Première Vision Live will take place in Shanghai next April 13. This event marks the beginning of a new strategic approach to the Chinese market. “Première Vision Paris has an unrivalled reputation among premium brands in China. The February 2015 edition again saw increased numbers of buyers. But we also believe it’s important to continue to bring textile excellence to China. We’ll be unveiling the concept for the new event over the coming months,” said Guglielmo Olearo, Director of International Shows.

Première Vision Live will focus on special events and discussions in the heart of Shanghai’s fashion district - One Xintiandi. A special selection of jacquards, illustrated by fabric samples, will be presented by Sabine Le Chatelier, Première Vision Deputy Fashion Director. This exclusive master class will be followed by a presentation of the Première Vision Paris fashion tools and a focus on Spring/Summer 2016 highlights. The evening will be dedicated to the launch of the

Première Vision brand and its adaptation in Chinese.
Collaborations with the fashion department of the University of Donghua and the Chinese designer Rachelle Jim will make their presence felt during the event. Première Vision Live is organized in partnership with the Shanghai Fashion Week.

 
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