Prada has launched a new project, Prada Re-Nylon which introduces a sustainable line of iconic Prada bag silhouettes executed in a unique new regenerated nylon, ECONYL®. The Econyl® nylon is obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fiber waste. Econyl® yarn, through a process of depolymerisation and re-polymerisation, can be recycled indefinitely, with no loss of quality.

Re-Nylon aims to convert all Prada virgin nylon into regenerated nylon Econyl® by the end of 2021. It reflects the focus of the Prada Group on promoting a corporate culture that aspires to increasingly sustainable balances, incorporating into its daily work the idea of a return of value to society.

This project is an evolution of a fundamental code of Prada, a reinvention of heritage. The Prada Re-Nylon collection launches with six classic styles, both for men and women: the belt bag, the shoulder bag, a tote bag, a duffle and two Prada backpacks. The entire range is produced from environmentally-friendly materials, bearing a unique interpretation of the Prada triangular logo that emphasizes a bucking of the traditional, age-old linear supply chain into a cyclical one, focused on renewal.

Underscoring the importance of awareness and responsibility, a percentage of proceeds from the sale of the Prada Re-Nylon capsule will be donated to a project related to environmental sustainability. Prada in partnership with UNESCO is developing educational activities that involve students from several countries to implement dedicated lesson plans using plastic and circular economy topics to inspire learners. The approach of the educational program is built around two axes – learning and take action – and one of the outcomes will be an awareness raising campaign designed by the students.