Retailers in the US are rolling out trendy plus-sized collections. They are dedicating more time and resources into developing plus-sized collections — a sign they are starting to see them as bigger potential revenue streams than they have in the past. They aim at giving plus-size customers the same trends, same colors, same wonderful print and patterns that are available in other women’s lines. The pieces have bright colors and prints, trendy cuts, and fun details, rather than the historical plus-sized collections from traditional retailers whose offerings don’t expand much beyond neutrals and basics.

Retailers are starting to increase the size spectrum of brands carried in-store and online. Mannequins with a variety of body shapes are being used to display clothing, so more women have another tool in-store to figure out what type of clothing will work with their body type. The point is to get the industry to stop thinking of plus size clothing as a separate entity. Traditional retailers risk falling even further out of touch with the plus-size market if they don’t give their plus-size lines the same attention, both in-stores and online, as other collections. So far traditional retailers were marketing plus size collections differently from other women’s apparel lines.