Pitti Immagine Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles will be held in Florence from June 12-15, 2018.

The trade show will combine events organised by big names from the luxury industry, such as the Robert Cavalli show slated for June 13 in a monastery, and the Craig Green show that will take place on June 14, while Fumito Ganryu show is planned for June 13.

The fair has also long been a supporter of Scandinavian and Georgian talent.

Throughout its history, Pitti Uomo has consistently juxtaposed small but sought-after labels with mainstream brands, as can be seen with the debut appearance of H&M-owned Cos, which will launch a capsule collection of perennial items named "Soma" in Florence this June.

This edition boasts 1,240 brands, 561 of which hail from abroad (45%), and is a curated geography of spaces focusing on venues that emphasise research in today’s menswear and that are heavily geared towards the future of fashion.