Under its new multiproduct branding strategy, Baba Ramdev has now lined up Patanjali Textiles. The Bodoland Territorial Autonomous Council (BTC) authority in Assam has gone out of its way to help Patanjali, the Indian FMCG company, to set up its textile unit in Assam to produce a variety of textile fabric. This was announced by Patanjali’s promoter Ramdev at Kokrajhar in western Assam where he inaugurated a three-day yoga therapy and meditation camp in the presence of hundreds of participants.
Patanjali Ayurved, has started commercial production at its newly-set up factory at Balipara in Sonitpur district of Assam earlier this year. The land for the unit was provided by the Assam government on lease to Patanjali at a cost of Rs 13.82 crore. The factory was completed within five months. He now plans to set up about 75 units with an investment of Rs 6,000 crore. The manufacturing area is spread over 450 bighas of land.
Patanjali’s venture in the Bodoland areas will facilitate development and creation of employment opportunities in the area. It is expected that direct employment opportunities will be created for more than 5,000 people in the industrial units, while capacity production target valued at Rs 1 lakh crore is forecast for the next five years.