A large number of world’s leading outdoor brands are now incorporating merino wool innovations into their collections, with wool becoming more prominent in outerwear apparel. As casual wear catches on across the world, major brands are increasingly interested in merino wool’s versatility.

Traditionally, wool was seen mainly as a fiber used in men’s suits. Yet, while it is still the premier fiber for high end woven wear, there is a lot of discussion about other uses for wool and the rise of the fiber in outdoor apparel. The Woolmark Company is highlighting Australian merino wool as the ultimate natural fiber and premier ingredient in luxury apparels. This is a reflection of trends. The world is experiencing a rise in sports luxe apparels, with consumers buying sportswear-turn-street wear, resulting in traditional fashion brands incorporating an element of active wear into their collections.

Merino is one of the world’s most ancient breeds of sheep. It makes its home in freezing conditions. The merino’s fleece is breathable in summer, insulating in winter, yet exceptionally soft and lightweight. Merino wool is a completely renewable fiber. When disposed of, the wool decomposes in soil in a matter of years, slowly releasing valuable nitrogen-based nutrients back into the earth, acting like a fertiliser. In contrast, synthetic fibers can be extremely slow to degrade.