Independent product labels such as the Standard 100 by Oeko-Tex or Made in Green by Oeko-Tex make buying decisions easier and prove that children’s clothing can be fashionable, child-friendly and sustainable, this was confirmed by a recent Oeko-Tex study ‘The Key to Confidence’. Transparency, product stewardship, and trust go hand-in-hand when parents shop for textiles, the study said.

Oeko-Tex is an independent textile testing institute working for enhanced product safety and sustainable production in the textile value chain. The Oeko-Tex system can support brands, manufacturers, and retailers as they implement product responsibility strategies and build more sustainable supply chains.

The range of Oeko-Tex products in testing, certification and product labeling has increased significantly. Globally harmonised standards like those in the Oeko-Tex system set the bar for defining and measuring textile safety and sustainability. From raw materials through to the final product, third party certifications help brands and retailers reassure consumers that products are made in environmentally and socially responsible ways and are safe for people to use.

Oeko-Tex helps companies throughout the global supply chain easily test their organic cotton products for GMOs (genetically modified organisms). Parents represent the most demanding consumer segment of all with regard to product safety and responsible production of textiles.

Clothing and textile products that are harmless to health and manufactured in an environmentally friendly and socially acceptable manner are much more in demand.