Nike and Ralph Lauren are among the top fashion brands. Macy’s, JC Penney, Kohl’s and Foot Locker are the leading retailers. These are the results of a survey by marketing and innovation firm Tenet Partners.
Among footwear and apparel brands, Nike topped the list at 32. The brand’s favorability among consumers seems to have fallen compared with 2016 although its familiarity showed some gains. Overall the athletic giant climbed two spots since the previous year.
Both Gap and Ralph Lauren, however, lost some ground compared with the previous year. Gap’s familiarity and favorability both fell this year while Ralph Lauren’s familiarity held firm and its favorability edged downward.
Department stores Macy’s, Kohl’s and JC Penney edged out other firms to make the list. Macy’s moved up seven spots and JC Penney advanced two notches over the prior year. Kohl’s, meanwhile, dropped from 75 in 2016 to 77.
Athletic retail powerhouse Foot Locker — which has spent the last few years reaping the benefits of red-hot athletic momentum-- cracked the list this year, landing at 100. Although a handful of fashion brands and sellers secured a spot on the rankings, retail continues to face challenges stemming from the rapid rise of digital — a trend largely bolstered by e-tail behemoth Amazon.