Lucy Rouse has been promoted the new vice president and general manager of Nike’s new innovative sneaker app SNKRS. She currently leads the brand’s women’s business in Europe, the Middle East and Africa along with its sportswear business. Rouse replaces Ron Faris who has been promoted as the Vice President and General Manager of the Nike Virtual Studios –Archivo. Rouse will assume the role of Vice President and General Manager of Nike’s prestige neighborhood sneaker boutique partners, SNKRS Launch, and S23NYC.
Employed with Nike for the last 16 years, Rouse has started her journey with the brand as an account executive in Australia in 2005. She went on to helm Nike's sportswear business in Europe, the Middle East and Africa, before leading its women’s business in the same region, according to her LinkedIn profile.
The appointment reshuffle comes after the Portland, Oregon-based company acquired RTFKT, a virtual sneaker design company and a studio for (NFTs, in December last year.
