Luxury home decor brand D’Moksha has announced the appointment of Shailendra Singh as Co-Founder and Chief Operating Officer (COO), marking a significant step in its growth journey as it prepares to launch full-scale operations in India. Singh previously served as Business Head - Physical Retail at Nykaa.
Founded in 2020, D’Moksha has built a loyal customer base in the United States with its premium, sustainably crafted home textiles such as stitched curtains and table linens. With operations rooted in India, the brand has optimized a vertically integrated supply chain to offer fast deliveries and boutique-quality products. The entry of Singh signals D’Moksha’s commitment to replicating this model in India.
“Shailendra’s leadership arrives at a pivotal moment for D’Moksha,” said Co-Founder and CEO Manav Dhanda. “His deep expertise in retail and operations will be instrumental as we scale in India.”
Singh, an alumnus of IIM Lucknow, brings over two decades of experience across leading consumer brands. At Hindustan Unilever Limited, he led key digital and retail initiatives before joining Nykaa, where he helped expand its offline retail network.
“D’Moksha’s mission-driven and innovation-led approach immediately resonated with me,” Singh said. “It’s an exciting opportunity to redefine home decor shopping in India.”
The brand has been piloting a unique ‘curtains-at-home’ experience in select Indian cities, offering expert consultations, real-size fabric trials, and digital previews. A nationwide rollout is expected soon, promising a new level of personalization and convenience for Indian consumers.
D’Moksha was founded by Manav and Nimisha Dhanda and operates from India with a growing presence in the US, combining sustainability, technology, and design excellence in every product.
