New York Denim Days will be held from September 30 to October 1, 2017. Aimed at style-setting, indigo-devoted Americans, this will connect denim insiders, designers and brands with denim consumers. The show gets its energy and inspiration from Amsterdam Denim Days.
The schedule will include interactive displays and workshops from brands, designers and denim mills alongside in-store events, a vintage denim market, parties and panels – all geared to give consumers access to their denim heroes and heritage brands and connect brands, designers and members of the denim supply chain to their end customers. Geographically, North Americans have been the largest consumers of denim jeans followed by Western Europe, Japan, and Korea.
The four major players in the US denim industry are VF Corp, Levis Strauss, PVH Corp and Joe’s Jeans. While overall sales declining in the United States, the same does not hold true among millennials, aged 18 to 34, who are spending more on denim — and likely setting the stage for a comeback. US brands are focusing their energy on this younger customer base with a broader mix of products, more of classic styles, fuller cuts, peripheral specialty sizes, plus color options.