Benetton Group and King Features unveiled the new Popeye x Benetton collection at the Milano Fashion week.
The collection is set to launch February 2020. It will be launched as a part of the spring/summer 2020 apparel collaboration featuring the cartoon sailorman.
In addition to Popeye being featured in United Colors of Benetton's spring/summer 2020 collection, the eco-friendly brand has also enlisted Popeye to serve as its environmental ‘green’ ambassador. His image will be put on various apparel pieces aimed at helping support work to protect the oceans. It will appear on t-shirts, dresses and sweatshirts in a variety of digital prints.
This is Popeye’s 90th anniversary. To honor the milestone, it has also been included in various licensing deals including a shaving line partnership.
