Greg Smith, CEO of Bremworth, suggests the recent New Zealand government directive mandating the use of woolen fibers in buildings might encourage the influx of inexpensive imports from the UK and other nations, potentially posing challenges for local sheep owners.

Smith believes, this shift could result in a doubling of wool prices in New Zealand, presenting both opportunities and risks. While addressing conflicts in global perceptions of New Zealand's sustainability practices, it may also contradict its established image as a major wool producer worldwide.

Moreover, the directive could instigate a transformative change in the farming landscape, attracting new participants to the market. This change could particularly benefit numerous tenants in New Zealand's public housing, facilitating the construction of their homes.

Smith also anticipates that this move could stimulate increased investments in research and development, fostering the production of sustainable construction materials. Additionally, the government policy is expected to significantly diminish the volume of plastic waste entering landfills, encouraging investments in the development of new materials and alternatives to synthetics.