New investments and branding by global retailers and brands have helped Bangladesh emerge as a powerful manufacturer of denim for the United States and European market

As per a Textile Today report, Bangladesh will remain as the preferred sourcing destination of denim goods as the country has improved the production capacity and invested a huge amount of money in backward linkage industry.

According to the Commerce Department’s Office of Textiles and Apparel (Otexa) data, Bangladesh’s denim exports grew by 42.25 per cent Y-o-Y to $798.42 million in 2021.

In 2020, Bangladesh exported denim products of $561.29 million to the US market.

In 2021, Mexico, the second largest exporter of denim to the US, earned $655 million and Vietnam earned $402.49 million.

Bangladesh holds a 21.70 per cent share of denim products in the US, while Mexico and Vietnam hold 17.79 percent and 10.93 percent.

According to Eurostat data, Bangladesh’s denim products exports to the EU rose by 15.18 percent to $1.18 billion in 2021, which was $1 billion in the previous year.

Bangladesh’s share in EU denim market stood at 26.82 percent, while Turkey, the second largest exporter of denim earned $1.13 billion, holds 25.83 percent followed by Pakistan’s share was 17.43 percent and it exported denim products worth $768 million.