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New brands, directional looks on display at Las Vegas show

Directional looks and new brands that would help men get their fashion right this Spring, were abundant at the recently concluded Las Vegas trade show, held from August 17 to 19, 2015. Major shows and others such as MAGIC Marketplace, Project, Pooltradeshow, Capsule, Agenda and Liberty Fairs had everything, from designer fashion to streetwear and lifestyle looks, and loads of newness.

The trade show giant, renamed several shows including Project Women’s (formerly ENK Vegas) and The Collective (formerly MAGIC Men’s). Upcoming brands showcased on its re-launched innovative Workroom space, while Pooltradeshow returned to the main floor adjacent to Project Women’s and offered buyers easier access to its artistic, emerging collections.

Tommy Fazio, President of UBM/Advanstar, Men’s, said they have accomplished what they set out to do two years ago, which was to create the largest platform of men’s, women’s, designer, contemporary and advanced contemporary, all under one roof and make it a seamless shopping experience. He added that they accomplished it for the first time this year.

For Project, the spotlight was on denim and the show included denim brands such as Hudson Jeans, Diesel and AG Adriano Goldschmied. Also, its inspirational BLUE denim installation created in collaboration with ISKO was a hit. A panel discussion ‘Long Live Denim’ was a part of the show.

Fazio said that the California lifestyle was a big trend and many brands were adding swimwear to their collections. Newness was the key theme at Liberty Fairs, Capsule and Agenda at the Modern Assembly shows.

 
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