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Neil Fiske appointed President, CEO of Gap brand

Gap Inc has appointed Neil Fiske as President and Chief Executive Officer of the Gap brand. Fiske will serve on the company’s senior leadership team, reporting to Art Peck, President and Chief Executive Officer. Armed with 20 years of brand building and turnaround experience in specialty retailing, Fiske most recently, served as Chief Executive Officer at Billabong International, where he restored the flagship Billabong brand to a position of market leadership and multi-year share growth. Prior to that, Fiske was the President and Chief Executive Officer at Eddie Bauer for five years, repositioning the company to focus on its heritage as America’s original outdoor outfitter. Fiske was also chief executive officer at Bath and Body Works, where he led the complete brand transformation, reversing a multi-year trend of negative comp store sales.

Fiske began his career at Boston Consulting Group, focused on consumer goods and retail. He graduated from Harvard Business School with a Masters of Business Administration and received a B.A. in Political Economy from Williams College.

 

 
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