Naveena Denim Mills launched a new collection in collaboration with denim design studio, Endrime Studio during the May edition of Denim PV in Berlin. As per a report by Spin Off, the collection explores alternative ways to design modern denim garments using a mix of cellulosic fibers like Tencel Lyocell and Modal mixed with cotton.

Aydan Tuzun, Executive Director, Sales and Marketing, Naveena Denim Mills opines, designing a circular economy requires a shared vision and actions to support it. This collaboration will lead to not just amazing denim with authenticity but it will invite all industry leaders to close the loop together. Tencel Lyocell and Modal fibers used in this collection will add softness and strength to traditional denim looks, addsTricia Carey,Director, Global Business Development, Lenzing Fibers Inc.