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Nandan Denim’s strategic initiatives to enhance global footprint

Nandan Denim of the Chiripal Group, is implementing strategic initiatives to enhance its overall profitability and strengthen its global footprint at this opportune moment when China’s textile competitiveness is being downgraded by higher labour costs. During 2016-17, Nandan Denim’s revenue crossed Rs 1,200-crore for the first time. The company is now focusing on growing internationally with the largest denim manufacturing capacity in India. This has only enhanced its prospects from being a peripheral player in the denim segment to becoming a global payer.

The brand has expanded its denim manufacturing capacity from 99 MMPA in FY16 to 110 MMPA in FY17 making it the largest denim manufacturer in India and a leading global manufacturer. It has also expanded its spinning capacity from 70 TPD in FY16 to 141 TPD in FY17. The advanced spinning facility is capable of producing specialised yarns such as dual core, coloured slubs and cotton stretch yarns.

The company has invested in manufacturing competitiveness mainly due to integration of its yarn spinning at one end and denim manufacture at the other. Through the years, it has strengthened its manufacturing integration through various priorities including balancing its manufacturing across both products thus enabling the yarn it manufactured to be consumed in the downstream production of denim resulting in larger value addition; investing in cutting-edge manufacturing technologies from leading suppliers worldwide, which translated into a higher capacity utilisation and lower waste generation; it addressed the manufacture of value-added denim, making it possible to somewhat insulate itself from the competition.