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Microban to re-launch textiles division globally this month

Global leader in textile odour control and prevention, Microban® International will re-launch its textiles division globally this month. After the re-launch, brand partners and consumers will see an entirely new Microban from next generation technologies and freshness solutions to a new logo, positioning and tagline.

Banking on its 30-year heritage of providing innovative protection solutions for extended freshness and odour control in textiles, the company will introduce a complete brand refresh, including a new website launching in October and revamped marketing collateral for its brand partners. Microban will also expand its product and sales team with seasoned apparel industry executives. In addition, it is already hosting a Fresh Bar experience at Outdoor Retailer Summer Marketin Salt Lake City from August 3 to 6 where attendees of the show will be able to compare apparel and footwear fabrics treated with Microban technologies against untreated fabrics. The re-launch of its global textile division builds upon Microban’s debut of its recent odour capture and antimicrobial products like Excalibur® and Scentry® now being used by top apparel and footwear brands and manufacturers.

Microban recently received bluesign® approval for its ZPTech®, a wide-spectrum antimicrobial technology for textiles used by more than 60 leading sports, athleisure, apparel and footwear brands. The branding will debut at Outdoor Retailer Summer Market in a redesigned booth where visitors will experience the latest in odor control science at the Microban Fresh Bar comparing products that have Microban technologies against products that do not.

 
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