Introduction of COVID-19 vaccines and consumers’ rapid shift to online shopping is expected to push maternity wear market during 2021-2025 growing at 3 per cent CAGR. As per reports, growth in global maternity wear market is being driven by improvements in economic conditions and rising disposable incomes. Also, the rising number of pregnant working women and increasing awareness about the availability of fashionable maternity apparel has created a significant demand for maternity wear. Moreover, increasing fashion consciousness among women in both developed and developing countries is expected to present several growth opportunities for vendors during the forecast period.

Driven by increasing demand for maternity tops from developing countries like India and China, the market generated maximum revenue in the tops segment in 2020. The segment is expected to witness further growth in the forecast period owing to rising disposable incomes and increasing birth rates. Growth in APAC is expected to be faster compared to the growth of the market in other regions. This can be attributed to increasing number of working women. Also, the high birth rate in the region is expected to contribute to the growth of the maternity wear market during the forecast period.