Mango will launch a new NFTs collection based on artworks by Spanish artists Joan Miró, AntoniTàpies and Miquel Barceló at the brand’s new store in New York.
Located at number 711 of the renowned fifth avenue, the new Mango store will feature screens displaying the NFTs and will house the works of the three Spanish artists.
In collaboration with Farkas, the Argentine-Hungarian Creator, Adri Bonsai, Animation Director; Marcos Tamargo, Painter and 3D art specialist and Ferran Sanchez, IT Team Member, Mango, the brand reinterpreted two artworks by Miró (Oiseauvolantvers le soleil and Tète et Oiseau), another two by Tàpies (Ulls i Creu and Esgrafiats) and one by Barceló (Dilatation), on which they placed garments from the collection available in stores.
Mango's five artworks will be presented at the 16.78 coordinates of Decentraland’s Museum District and be uploaded to the non-fungible token marketplace OpenSea. They will synchronize the physical experience with the virtual one. Mango will also offer new wearables for sale, including garments and virtual glasses, as well as 100 souvenir T-shirts commemorating the store opening and a POAP (Proof of Attendance Protocol) wearable, which certifies attendance at an event and will be given to people present physically and virtually.