The iconic Bermuda short returns this summer in denim. Be it cuffed, rolled, customized or distressed, the classic denim short has earned a permanent place in women’s summer wardrobes.

But a new silhouette is offering consumers new lengthier options. The casual short, which typically hits one-inch above the knee, is offered in a broad range of washes, colors and price points.

The shorts are the classic companion to other summer staples like striped T-shirts and canvas sneakers. People are searching for a longer and leaner silhouette. In particular, people are searching for Bermuda shorts that are white, high waist or available in plus sizes.

The uptick in Bermuda shorts can be chalked up to several factors. Modesty fashion, a term originally used to describe fashion for women who dress modestly for religious and cultural reasons, has become common fashion vernacular to describe everything from long shorts to bridesmaid dresses with sleeves.

Consumers may also be hungry for an alternative to vintage cut-offs which have dominated the women’s denim market for several years now.

The Bermuda silhouette brings a new level of comfort and freedom to women’s denim fashion—a potent combination for denim labels in competition with athleisure brands for consumers’ money and loyalty.