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London Fashion Week gets brand touch

Luxury women’s wear brand Mother of Pearl has been commissioned to design this season’s London Fashion Week Festival limited edition tote bag.

The fashion week will be held September 21 to 24, 2017.

The bag’s design draws inspiration from Dutch florals and the use of darkness and light in the paintings of artists such as Caravaggio and Jan Van Huysum. Mother of Pearl’s brand mantra is “Serious fashion, not to be worn too seriously,” so the striped sporty handles are the perfect partnership to the beautiful botanical print.

Each collection of Mother of Pearl’s is a fusion between quality and design, with a focus on print, sportswear inspired detailing and luxe fabrications. Mother of Pearl takes an innovative and often humorous approach to print and embellishment to strike a balance between easy daywear that can be dressed up for any occasion.

London Fashion Week Festival is the ultimate fashion experience, with curated shopping galleries from over 150 international and British brands including Alfie Douglas, French Sole, Jamie Wei Huang, Jane Carr, Linda Farrow, Paper London, Tada & Toy and Taylor Morris and autumn/winter ’17 catwalk shows from London Fashion Week designers.

The festival allows consumers to experience the atmosphere of London Fashion Week and gain insight into the industry through industry talks and style presentations.

 
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