The global lingerie market, estimated at $92.871.6 million in 2024, is projected to grow to over $163,207.4 million by 2034, at a robust 5.80 per cent CAGR, says a Future Market Insights report. This growth is fueled by dynamic consumer preferences and an increasing demand for inclusive and body-positive designs.
The briefs segment is poised to dominate with a substantial 53.40 per cent share in 2024. Geographically, China is anticipated to lead with a commendable 7.10 per cent CAGR until 2034, followed by India at 6.40 per cent and Australia at 6 per cent. The global lingerie industry stands to gain significantly from strategic marketing campaigns resonating with diverse customer bases, emphasizing empowerment and self-expression.
Yhe industry's growth is propelled by the integration of sustainable practices and eco-friendly materials. Some brands are already adopting this trend, with examples such as Reformation incorporating organic cotton and recycled materials, and CUUP utilizing Oeko-Tex certified fabrics and compostable packaging. This eco-conscious approach not only aligns with consumer values but also contributes to the overall expansion of the global lingerie market.