According to YouGov Plan and Track, Levi’s has led Wrangler and Lee on the site’s metric for potential sales for the past two years. Around 32 per cent of US consumers aged 18 or older expressed their willingness to consider Levi’s when shopping for clothing, shoes, accessories or luggage. This is 10 percent more affirmative responses than Wrangler, at 22 percent, and more still than Lee, at 17 percent.
Levi’s has redefined its aesthetic through a diverse roster of collaborations, including Supreme, Vetements and even Peanuts. The brand will launch a program that allows consumers to design their own denim online. It even partnered with Gen Z marketers to launch a revamped retail store, complete with digital features and Instagram-able spaces to entice the ever-connected set.
