In defiance of Adidas and Reebok's withdrawal from Russia due to the ongoing Ukraine war, Russian distributor Lestate intends to commence sales of both brands' products this week.
Following the lead of numerous Western companies, Adidas and Reebok halted operations in Russia in 2022 as a protest against Moscow's war in Ukraine. Consequently, both Adidas and Nike chose to exit the Russian market. However, the Russian operations of Reebok, owned by Authentic Brands Group, were taken over by Turkey's FLO retailing.
Lestate has now assumed the distribution of these brands and plans to establish a network of mono-brand stores featuring products from both Reebok and Adidas. Notably, Lestate is already a distributor of Nike's clothing and shoes in Russia.
