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Lenzing, Tonello, Santoni, Unitin Brand’s Den/IM makes a mark

Den/IM is an innovation in athleisure made with stretch indigo denim on seamless circular knitting machines. It debuted last year and has been embraced by consumers. Lenzing, Tonello, Santoni and Unitin partnered to create DEN/IM, a studio-to-street collection designed to show knit denim’s potential as a viable alternative and competitor to traditional active wear bottoms and to classic woven denim.

The new collection employs body mapping for superior fit and performance, the efficiency of seamless knitting from Santoni and new sustainable wash treatments from Tonello, innovations in garment processing from Unitin and the addition of Tencel branded lyocell fibers.

The collaboration started with the idea of traditional sportswear— made with the cut and sew concept—which couldn’t provide the comfort expected by a certain kind of active fashionista. The range associates terms such as compression, ventilation, moisture control, thermal conductivity and body mapping with traditional denim terms such as indigo shade, fade-down and laser marking.

Each knitted garment in the Den/IM collection incorporates different combinations of fibers and knitted structures to create a unique cross-over concept. It’s all about integrating several sportswear benefits into the authentic denim world. The seamless functional features of Den/IM provide superior moisture wicking by incorporating Tencel in a unique two-layer construction. These high performance yarns provide superior temperature regulation and a perfect microclimate for the skin.

 
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