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Lectra appoints Nathalie Brunel as VPSales, Fashion & Apparel

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has appointed Nathalie Brunel, Vice-President Sales, Fashion & Apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, Chief Sales Officer, Lectra and a member of the executive committee.

Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. Nathalie will notably work with six countries: United States, China, Germany, United Kingdom, France and Italy.

Edouard Macquin notes, the fashion and apparel industry, a historic market for Lectra, is the pillar of international presence. Customers’ expect a high level of expertise and advice to meet the challenges they face due to digitalisation of their professions. Brunel exults, the fashion and apparel ecosystem is clearly entering the digital era. He wants to bring Lectra’s value proposition to customers, facilitating their adoption of Industry 4.0 principles. It is crucial to meet the needs of companies facing a complex and fragmented market that is generating both local, and global, pressures.

Lectra is the world leader in integrated technology solutions (software, automated cutting equipment, and associated services) specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products. It serves major world markets: fashion and apparel, automotive, and furniture as well as a broad array of other industries.

 
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