Todd Krinsky is the CEO of Reebok.A 30-year Reebok veteran, Krinsky has been a member of the brand’s senior leadership team for more than a decade. Most recently, he served as the senior vice president, Reebok design group, Reebok’s global hub for product design, development and innovation.
Before that, he held positions across product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership, and led the growth of Reebok’s classics business.
In his new role, Krinsky will lead the team in implementing Reebok’s growth strategy, which leans into the brand’s authentic sports heritage, unique collaborations and disruptive brand activations. He is seen as a product visionary who brings tremendous credibility in the athletic industry. Krinsky will report to Marc Miller, CEO of the Sparc Group.
Preserving Reebok’s core values was an important focus as the brand enhanced its senior leadership team. Sparcis owned by Authentic Brands.
Coinciding with Krinsky's promotion, Sparc Group also announced two new members to the senior leadership team at Reebok. Erika Swan has been promoted to senior vice president of global operations and sourcing at RDG, while John Moore has been promoted to senior vice president, US commercial market.
