Kingpins the exclusive denim invite only exhibition is now switching to an annual show in Hong Kong and debuting a new concept, the ‘Kingpins China City Tour’. Kingpins Hong Kong traditionally takes place biannually in March and August, but will now run once a year in the spring, following Kingpins Amsterdam and New York.

In place of the second show, the multi-city concept ‘Kingpins China City Tour’ will run in September. With the China City Tour Kingpins can meet its Chinese customers face-to-face, understand what they need and how Kingpins can not only address those needs but help to elevate and evolve the denim industry in China. The ultimate goal is to launch a Kingpins China show.

The China City Tour will start on September 19 in Guangzhou, travel to Hangzhou on September 21 and finish in Zhengzhou on September 23. The three cities are home to approximately 800 brands and jeans manufacturers. Guangzhou is where China’s jeans industry thrives. Hangzhou is a city with a focus on manufacturing women’s sportswear, a hub of denim potential and interest. Finally, Zhengzhou is a city with many wholesalers and small brands, has a high demand for denim but limited denim sourcing options. Eventually Kingpins will make multiple tours per year to various manufacturing cities throughout China.