Khadi sales have tripled until December across Maharashtra. The stat government has appealed to employees to use khadi at least once a week. The objective is to promote products made by rural entrepreneurs. This includes products from agriculture, food processing to khadi. Around 35 per cent subsidy will be provided for projects up to Rs 25 lakhs under the Prime Minister Employment Scheme.
Khadi and Village Industries Commission (KVIC) expects sales of khadi products to cross Rs 5,000 crores by the end of 2017-18. Overall sales of both khadi and village industries jumped over 14 per cent in 2015-16. Sales of khadi goods shot up 29 per cent in 2015-16. The KVIC is also setting up export cells to promote overseas sales of the products, which have a good demand in the countries like the US and UK. A beginning will be made with direct exports. The aim is to make khadi an international brand.
To improve the quality and sales of products, KVIC is regularly organising training programs for spinners and weavers in areas like designing and marketing. Khadi and village industries products are manufactured by about seven lakh privately-owned household units. These units are funded through schemes such as the Prime Minister's Employment Generation Program.