Jack & Jones has scooped up awards in three countries.
It was named best menswear retailer in a survey of Germany’s best traders. Germany is the brand’s largest market. The brand’s retail staff mobile app JJ2GO was named best app at the Drapers Digital Awards in the UK. JJ2GO’s success at the Drapers Digital Awards was recognition of almost three years’ work for Jack & Jones, with the mobile app having transformed how the brand communicates, trains and inspires its retail staff. Finally Jack & Jones collected another trophy in Denmark at the Creative Circle 2019 Award Show.
Jack & Jones, incepted in 1990, is one of the strongest jeans brands in the market and is aimed at men 18 to 24 years. Apart from jeans, the brand has diversified into other product categories such as accessories, shirts, T-shirts, pants, shorts, winter wear, trousers and inner wear. The brand is one of Europe’s leading producers of menswear. Over the past few years, Jack & Jones through its marketing activities has built a perception of being a disruptive, rebellious and edgy brand. With its latest marketing campaign, the brand communicates a call to action toward shunning all inhibitions and following one’s gut irrespective of what the world says or its obvious consequences.