Muslim fashion exporters in Japan are vying to enter the Japanese market for modest clothing despite the relatively small local Muslim population. They believe they can succeed in Japan. As per estimates Muslim population in Japan varies between 70,000 and 150,000 among the country’s total 126 million people. The Japanese fashion market however, is not small and is expected to grow to $72.72 billion by 2020 from $63.72bn last year, indicates data compiler Statista.
According to Japan Muslim Fashion Association (JMFA) president and chief executive Shinichi Orita there is god potential for Muslim fashion exporters in Japan. What makes him optimistic about Muslim fashion is the Japanese government’s ‘Visit Japan Campaign’, and the interest in Japan brought on by the upcoming Tokyo Olympics in 2020; easing of visa regulations for countries with a large Muslim population such as Indonesia, Malaysia and Thailand. All this will increase the number of Muslim visitors and, therefore, consumers.
On the other hand, the Dubai-based Islamic Fashion and Design Council is increasingly seeing demand from Japanese consumers for a more modest trend, as its chairwoman, Alia Khan points out. There is a big overlap between modest and Muslim fashion, Khan says.