Invista, promoters of the Lycra brand and one of the world’s largest integrated producers of polymers and fibers, will begin rolling out of next generation of Lycra Sport Technology at the Outdoor Retailer Summer Market in Salt Lake City, Utah, August 3-6, 2016.

This ‘next generation’ Lycra Sport Technology is scientifically engineered to deliver exceptional comfort, fit and support to stretch activewear. The new platform combines the proven stretch technology of Lycra fiber with demanding testing standards that measure fabric performance descriptors on a simplified 1-10 scale of three indexes.

The overall index approach to Lycra Sport Technology covers the broad spectrum of fabrics, helping to assure comfort from soft control, yoga-type applications to high compression applications such as running and cycling. Lycra Sport Technology can also be combined with other Lycra brand technologies, like Lycra Black Technology, to offer additional performance benefits for enhanced consumer value.

The new Lycra Sport platform also offers mills a simplified fabric certification process, enabling clients to access hang tags and other promotional materials. Lycra brand hangtags are designed to drive sales by clearly communicating fabric benefits and the quality assurance the Lycra brand name offers consumers.