The recent Intertextile Pavilion at the Shenzhen International Trade Fair for Apparel Fabrics and Accessories a new record of buyer attendance, with this result confirming the growing potential in the Southern China textiles market. Over 17,500 buyers from 27 countries attended the fair, a 34 percent increase from 2013. The event saw the participation of nearly 700 exhibitors from eight countries, a 12.7 per cent rise compared to last year’s edition.
The fair took place from July 10 to 12 at the Shenzhen Convention & Exhibition Center and covering 30,000 sq. mt. space which is 33 per cent more than 2013. Exhibitors in the country and regional pavilions in particular experienced positive results. For instance, Organisers of the Korea Pavilion, the Korea Fashion Textile
Association (KFTA) witnessed greater demand from buyers in Southern China. Korean exhibitor, the Korea Textile Center, who has participated at the fair for five years now, also confirmed the opportunities in the south of China.
The potential of the yarn market in this region continued to attract exhibitors, especially those from India. According to The Cotton Textiles Export Promotion Council (TEXPROCIL), organisers of the India Pavilion, Indian companies are filling a big demand for yarn in the south and east of China, and hope to develop these opportunities further through the fair.
As the fair establishes itself in the region, and given its close proximity to Hong Kong and Guangzhou, a number of leading international companies choose to source fabrics there. Some of the big brands that attended the fair this year included Brooks Brothers, Diesel, Esprit, G2000, Givenchy, LF Sourcing, Liebeskind, Pepe Jeans, Replay and Silvereed, among many others.
The next Intertextile Pavilion Shenzhen will take place in mid-July, 2015 at the Shenzhen Convention & Exhibition Center again. The next Messe Frankfurt apparel fabrics and accessories fair in China is Intertextile Shanghai Apparel Fabrics – Autumn Edition 2014 which will be held in Shanghai from 20 to 23 October, 2014.