Flipkart-owned fashion and lifestyle retail platform in India, Myntra and Bieber fashion line have entered into a partnership with Justin Bieber to launch a co-branded fashion label. To gather more info about its customers’ selection in music and their attitude towards the Canadian singer, customers opinions on a number of male musician celebrities the online retailer have begun emailing a survey to some of its customers.
At present Myntra has seemingly already signed the deal with Bieber, it will be interesting to see the public reaction.
The signature fashion labels from celebs still have plenty of takers, and it will be interesting to see how much traction the new Myntra and Bieber brand will have in India. The collaboration with Bieber is sure to catch the eye of the global media, which is probably exactly what Myntra is looking for, especially, if it wharves any ambitions of global expansion.