As expected, heavy footfalls were reported on the first day of Pitti Uomo which was on January 13. The expo was mostly visited by the insiders, agents and press, rather than key and international buyers who usually come to Florence starting with the second day.

Different views were reported from the exhibitors after the cancellation of Bread & Butter (B&B) in Tempelhof, Berlin. They had already decided to leave the Berlin trade show before Karl-Heinz Mueller officially announced his cancellation. The cancellation of Bread & Butter happened when exhibitors for this January edition of Pitti had already been set and decided. Entrepreneurs had already decided on their new strategies and where to exhibit before.

As per Sauro Mariani, marketing manager, Antony Morato, ‘life goes on and one has to look ahead.’ Nobody speaks about B&B being cancelled, but people take their decisions and look for alternatives. We had already decided to focus on Pitti Uomo when we saw these frequent changes of strategy, he added.