H&M has launched a line in collaboration with designer Palesa Mokubung. Made up of 15 pieces, the collection features an array of lush patterns and wax-printed designs set against a vibrant color palette and features a detachable ruffled collar that can also be worn as a belt to enhance the silhouette, a bag, an asymmetrical paneled dress, and a tunic dress with a bow-sash at the collar. The collection is made from cotton, linen, viscose, and polyester.

With this collection, H&M has started to geographically diversify its collaborations, after having mostly formed partnerships with western brands in the past. For the upcoming autumn season, H&M has teamed up on capsule collections with an Italian designer and a Chinese designer. H&M aims at boosting operating profit this year and has pledged to reduce discounts for a fourth consecutive quarter. Palesa Mokubung is a South African designer known for her modern and pointed vision and her work with colors, prints, and cuts which highlight the female silhouette in a flattering and original way. Her brand Mantsho was launched in 2004. Mantsho means black is beautiful in the Sesotho language. H&M chose to work with the designer because of her contemporary clothing line.