H&M has launched a knitwear collection with Pringle. There is a cosy hoodie in wool with a Pringle font emblazoned down each sleeve. Knitted midi-length dresses have a directional turtleneck zip detail and a slashed thigh that is ideal for throwing on top of gym leggings. There are also knitted trousers and sweater combos. H&M has reworked different scales and colourways of the argyle. Inspired by streetwear styling and sport influences, the Swedish fast fashion brand developed new designs around the classic pattern, and introduced an acid yellow color as a highlight accent which brought the whole collection together. The collection uses raw materials such as organic cotton, recycled polyester, viscose and wool. The collection features Pringle’s heritage highland argyles and jacquards reimagined with a sporty twist.
Scotland’s brand Pringle was founded almost two centuries back and is known as the oldest British fashion brand. H&M has also launched a collection from recycled materials like recycled polyester, recycled brass, recycled zinc and a blend of Tencel and Refibra. Inspired by masquerade balls, the collection includes eveningwear such as softly tailored check separates, figure-fitting dresses and oversized hoodies, in an earthy color palette of light neutrals, black, with pops of orange and red.